"10 Most Devastating Losses" - NFL Films
"Losing Hurts" - NFL Films
"Winners" - Facebook Live TV Commercial
"12th Fan Cam" - ESPN Interview
NORBCAM: The Fan with the Cam
Norb Caoili, better known as NorbCam, has become an internet sensation thanks to his Seahawks-inspired videos which have been viewed million of times by fans around the world. From YouTube to Facebook, Twitter to Instagram, Norb entertains his nearly 50,000 followers and subscribers with music videos about the Seahawks, comedy shorts about the team's biggest rivalries and game reactions of Norb screaming at the top of his lungs with a camera pointed at his face.
Norb is a lifelong Seahawks fan and has been a season ticket holder for nearly 20 years. A filmmaker by trade, he combined his love for the Seahawks and movie-making to create NorbCam which took off the year the Seahawks won their first Super Bowl. His reaction video of the Seahawks’ dramatic win over the 49ers in the NFC Championship game and documentary of their Super Bowl win over the Broncos launched NorbCam’s popularity to new heights. The following year, Norb’s video of their miracle win over the Packers in the NFC Championship game went viral on sites like SI.com and Yahoo Sports and led to ESPN doing a Sportscenter feature story about him. After their devastating loss in Super Bowl 49, Norb’s reaction video once again went viral and led to him being featured in two NFL Films productions: “10 Most Devastating Losses” and “Losing Hurts.”
In 2014, Norb became friends with PFUFA superfan, Mark Collins, and co-founded 12s Helping 12s – an organization dedicated to helping Seahawks fans in need. Every year, they host “Hawk Fest”, an offseason charity fundraiser that features Mark and Norb performing live on stage together. They visit schools around the Puget Sound area to give Seahawks memorabilia and to promote positive messages such as respecting others and staying in school. During the holiday season, they give $250 grants to families in need and deliver groceries to families of cancer patients. They have also raised funds and collected supplies for firefighters and victims of devastating Washington State forest fires.